Digital presence is not just about managing content anymore. It is understanding what your customers are looking for and delivering it through the best user experience possible.

Companies want to understand the different audiences that visit their website and create personalized messaging that will resonate with each member of these. The Sitefinity Digital Experience Cloud is the unified marketing command center that enables marketers to drive growth by understanding, and optimizing every customer’s journey.

In this presentation, we will make this come live in a real-case scenario. You will learn how to arrive at clean and understandable metrics on how your messaging affects your customers and how you can improve their experience while they’re on your website.

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