Getting Customers to Commit to your Mobile Application

The most obvious assumption on technology that is made by the product teams today is the need to be mobile first. A nice looking mobile app is built as the MVP in the spirit of mobile first. However, this mobile app fails to capture user attention. Familiar story?

There is a big realisation that I recently had while mentoring a startup that I am sharing here:

The goal of every business is to move customers to the Advocacy stage which enables a virtuous cycle to set in. This journey requires an important ingredient that is hard earned – Customer Commitment.

Here is a simple question – if you knew that there is a one time service that requires you to:

  1. Download an app
  2. Create an account
  3. Then do your first task

Would you use that service? Probably too much for a single use, right?

However, if you knew that this service is likely going to be used repeatedly by you, there would be little hesitation in downloading and using a mobile application (think Facebook/ Whatsapp/ Mobile Banking).  You can see that customer commitment is directly indicated by the UI they use.

Most business applications are unlikely to have the virality of Facebook/ Whatsapp or the criticality of  a banking/ payment app. In these cases, UI customer’s choice is like a commitment they make to a service. The web interface requires the least resistance followed by a phone call and mobile app requiring the most commitment. There is an emerging capability that sits somewhere between  phone call and mobile app – bots running on other highly utilized platforms like Facebook Messenger, Telegram, Skype. Customer Continuum

The business would definitely want the customer to use its mobile app due to its sticky nature or the tonne of data it provides. The indirect assumption is that the customer is now at the Affinity/ Advocacy stage.

The user commitment needs to be gradually earned from least resistance UI by providing them value there and then moving them to the next level of UI. Business otherwise may have a tough time convincing a customer to directly download a mobile app.

If you are responsible for customer adoption, then think about this continuum and creating Aha moments with the website experiences itself. Graduate them to bot experience in the mobile app they are familiar with. Structure this bot experience to be more awarding for the customer. The heightened customer stickiness would result in the customer committing to your mobile application.

This approach would yield better commitment to your mobile app from your customers.

Intelligent Process Automation is Eating the Outsourcing Cake

cogwheelprocessautomation_3310x1650-1024x510The IT revolution in India started with a need met by offshoring. The expensive human resources were replaced with cheaper human beings in another country.

With advent of new technology, the low end offshoring is finding their cake being eaten by an invisible opponent. This is visible in the lower revenues being forecasted by major Indian SIs. Somehow, the amount of outsourcing that the firms were doing earlier is not continuing. Intelligent Process Automation may be to be blamed. Continue reading

Demonetisation and Support by Progress Technologies

500currencynoteThe demonetisation of INR 500 and INR 1000 currency notes sent a shock wave across India. While people have been facing inconvenience because of this, the majority believe that this is an important step in clearing out our economy from the evils of “black” or unaccounted money.

The general implication is that the banking industry will attract huge deposits from CASA. This will enable better liquidity in the market leading to lower interest rates and improved business investments. Softening of inflation due to reduced monetary supply is also likely. Continue reading

Log Management and Analysis for Cloud Applications – Session Resources

Have you ever wondered what technology stack does professional cloud SaaS companies use for log management and analysis?

In this session, we cover a logging stack that can be considered for professional SaaS deployments. We compare log management tools for applications deployed in Cloud. We will dive deep into one such tool called SumoLogic. Continue reading

Tips to Improve Database Connectivity in .NET Applications

connection_string_iconWhen it comes to Data Access performance of .NET application, many people focus on the tuning and optimizing the Backend datasources. But there is lot to gain from just tuning your connectivity solutions for the need of your application.
This presentation focuses on how to tune your ADO.NET connectivity solution to get the best performance out of them.

 

Continue reading

Announcing NativeScript Sessions in your City

nativescript580This month we show you how you can build cross platform native applications using XML, JS and CSS using Open Source technology called NativeScript. That’s right, a native mobile application from a single codebase!

Unbelievable as it is, we want to show you this technology in person. We are coming to your town to share this cool technology over a casual user group event.

Some topics you will learn at the event:
– How to develop Native Apps with JavaScript
– NativeScript Fundamentals, Layouts and Widgets
– Developing apps from scratch using NativeScript

To register for the session in your city click on the city name:

Date Time (IST) Venue City
Saturday, Sep 5 ’15 11:00 – 5:00 PM Microsoft India Pvt Ltd, Santacruz(E) Mumbai
Saturday, Sep 12 ’15 10:00 – 1:30 PM CSI, Off Law College Road Pune
Saturday, Sep 19 ’15 09:30 – 1:00 PM Orion India Systems Pvt. Ltd., Infopark Kochi
Saturday, Sep 26 ’15 10:00 – 5:00 PM Progress Software, iLabs Hyderabad
Saturday, Oct 10 ’15 10:00 – 5:00 PM Microsoft India Pvt India, EGL Bangalore
Saturday, Oct 31 ’15 11:00 – 2:00 PM Telerik India, Gurgaon Delhi/ NCR

** Due to limited number of seats available, we request you to register immediately for this free event.

We encourage you to carry your laptops and follow along during the session.

A big thanks to the local user group communities who have partnered with us to make this event possible.

It is raining Technology in August

monsoonDepending on who you believe (Skymet/ IMD) the monsoons are going well or very well. The rains have us running out and enjoying the showers, chai/ coffee and various savouries (pakoras anyone?). It has put us in mood for some soulful coding.

This month the Telek webinars cover some seminal technology changes that are happening –  Responsive Design, EcmaScript 6 and Cloud services for mobile.

Register by clicking on the webinar titles below:

DATE TIME (IST) TOPIC
Thursday, August 13 ’15 12:00 – 1:00 PM Creating Responsive Design for Enterprise Web Applications with BootStrap and Kendo UI
Thursday, August 20 ’15 12:00 – 1:00 PM 10 Useful New Features of ECMAScript 6
Thursday, August 27 ’15 12:00 – 1:00 PM Consume Azure Mobile Services in Telerik Platform

P.S.: Our regular webinar attendees may please note the new timings from 12:00 – 1:00 PM (IST).

We have an upcoming hands on series on mobile development with NativeScript in your city. Stay tuned!

Resources for webinar IoT for Developers

WIN_20150722_130716Internet of Things (IoT) is being touted as the next big thing after the WWW. Technologies are being developed rapidly to address this nascent space.
This webinar gets your started with IoT. We cover the basics of what IoT means, see Arduino board in action and demonstrate sharing data on internet.

As a developer you may want to know the journey of productionizing your prototype. A brief discussion on architectural aspects of IoT is also done.

We referred to the 2015 Developer survey results in the presentation. The detailed report is available here: http://forms.progress.com/iot-developer-survey-rollbase

If you are just getting started with IoT or want to get started with IoT, this video is for you.

Video:

Slides:

Selected Q&A from the webinar:

Q: What is the cost of the Arduino Uno R3 board and the temperature sensor (DHT 11) being shown?

A: The presenters bought this device off ebay.in. Prices were as follows:

1. Arduino Uno R3: INR 850

2. DHT11 Sensor: INR 139

Q: Is IoT about controlling and monitoring the things over the internet (as a medium of communication)?

A: Yes, both monitoring and controlling. The sensors are used for monitoring. We have relays etc that can act as control mechanisms.

Q: Do we need to download sketch editor sperately ? Where is it available from?

A: The sketch editor used is the Arduino IDE. It is a separate free download and available from http://arduino.cc

Q: Arduino is a Prototype board. How to make a real product?

A: This involves a lot more. The outcome of the prototyping phase is the schematic. This schematic alongwith materials to be used for fabrication consitute the BOM for the product. This is sent over to manufacturing.

Q: Does Arduino support wifi adapter ? as to connect to internet to transfer data wirelessly?

A: Yes. There is a wireless shield (or wifi adapter) available for Arduino. The new rage is ESP 8266 which is a cheaper alternative.

Q: Can we do development using C# on Visual Studio for the Arduino?

A: You can’t upload programs/ sketches written in C# on the Arduino. You can however interface with Arduino using .NET libraries (System.IO.Ports). Here is a sample step by step.

Q: Does Telerik has any product/API/device or anything related to IoT?

A: At this time, Telerik only offers the Telerik Platform for mobile application development. Telerik Backend Services provide an easy way to store data coming from the IoT devices in the cloud.

Q: Any resources that you found useful when starting exploring around this.  How did you get the right mix and match of libraries and tools?

A: You can start here: https://www.arduino.cc/en/Guide/HomePage

Many tutorials have been made available by http://www.adafruit.com

There are plenty on resources from the community that you can find on the web that would help you explore the IoT world.

Q: Which is the best IOT device available in market for .net developers?

A: Windows 10 IoT is now avaiable for Raspberry Pi 2 and Intel Galileo boards. A list of compatible hardware is available here: https://msdn.microsoft.com/en-us/Library/Windows/Hardware/dn914597.aspx

Blog post on running .NET code on Galileo can be found here: http://developer.telerik.com/featured/iot-windows-devices/

Projects using Windows IoT can be found here: https://microsoft.hackster.io/en-US